Welcome to the OeNB-funded project FinMisEdu!
Barbara Mair
Situated within the Advertising and Media Psychology (AdMe) Research Group at the Department of Communication of the University of Vienna, the project Scrolling Into Debt: Gen Z's Financial Miseducation in the Digital Age, funded by the Anniversary Fund of the Oesterreichische Nationalbank (Austrian Central Bank), investigates the prevalence, characteristics, and persuasive dynamics of misleading financial content on social media by assessing different types of financial miseducation content, uncovering the psychological mechanisms driving the impact of exposure to such content, and developing a co-created financial literacy program to protect Gen Z against financial miseducation.